Formula 1 chiefs have unveiled the championship's new logo, and explained why grand prix racing needed to replace the iconic version used for the past 23 years. Shortly after the podium ceremony for the season-closing Abu Dhabi GP, F1 revealed the new much simpler design that will be used from the start of the 2018 campaign. F1 commercial chief Sean Bratches said that the decision to change the logo had come about because the old design was not useful for modern digital platforms nor merchandise. He said F1 had to follow the example of other worldwide organisations - such as Coca-Cola - t
Formula 1 unveils new logo for 2018. New-look design for 2018 revealed on the Abu Dhabi podium. By Jonathan Green. Last Updated: 26/11/17 7:44pm. After the season closing Abu Dhabi GP, the new F1 logo was unveiled on the podium. After the season closing Abu Dhabi GP, the new F1 logo was unveiled on the podium. The more simple design will be used from the start of the 2018 campaign and features the F1 in solid red. The new logo replaces the iconic 'flying one' design which was first adopted in 1987 and marks one of the most visible changes since Liberty Media became the commercial rights holders of the sport a year ago. In an exclusive Q&A session with Sky F1 on Friday, F1 chairman Chase Carey explained the decision to change the logo was to "emphasise the excitement and fresh energy" Liberty want to bring to the sport.
Formula 1 chiefs have unveiled the sport's new logo, and explained why grand prix racing needed to get rid of the iconic mark it has used for the past 23 years. Shortly after the podium ceremony for the season finale in Abu Dhabi, F1 revealed the new much simpler design that will be used from the start of the 2018 campaign. F1 commercial chief Sean Bratches said that the decision to change the logo had come about because the old design was not useful for modern digital platforms – nor merchandise. And he said grand prix racing had to follow the example of other worldwide brands – like Coc
F1’s new logo champions the beginning of a new era in 2018, to which many of the sporting regulations will change. This is one of the most obvious changes since Liberty Media obtained commercial rights. The new logo is the first step in the wide re-branding of the sport, set to take place ahead of the 2018 season. Said re-branding will feature new graphic packages and production elements for the world feed, and a new web platform. Likewise, Ferrari’s Sebastian Vettel shares the opinion of preferring the old logo. Formula One commercial boss Sean Bratches defends the logo change: “We hold in high regard the incumbent mark,” he said. “It’s served Formula One extremely well for the past 23 years but in terms of where we’re taking the business and our vision for the business, it’s the negative space in the ‘1’ doesn’t come through candidly in digital.”
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Formula 1 is entering a new era. As 2017’s Formula 1 season came to an end with the Abu Dhabi Grand Prix this weekend, F1 bosses teased fans what would be in store for the sport next year with the reveal of a new logo. This mark’s the brands first redesign in almost half a century, and the change was inspired by the feedback of 14,000 fans from several countries. The logo is meant to mark F1’s new identity and echo the shape of a Formula 1 car with its flat and low-ground aesthetic. Spearheading the overhaul is Ellie Norman, the first ever Formula 1 Director of Marketing. She states the redesi
The new Formula One World Championship logo was unveiled during the Abu Dhabi Grand Prix at Yas Marina Circuit. Getty Images/Getty Images. Facebook. The rebranding will feature new graphic packages and production elements for the world feed, a new web platform and the introduction of a live and non-live Over The Top offering. After an amazing season - a new #F1 era awaits. Our greatest races are ahead of us #Unleash2018 pic.twitter.com/1g0KSjeVhj. — Formula 1 (@F1) November 26, 2017. There has been a mixed reaction from fans since news of the logo change broke, but Formula One's commercial boss Sean Bratches defended the decision to switch. "We hold in high regard the incumbent mark," he said.
Formula 1 owners Liberty Media officially unveiled the new series logo at the Abu Dhabi Grand Prix as reported earlier on The Drive. Switching away from its previous trademark that was originally penned 23 years ago, the sport is going through a rebranding exercise after ex-supremo Bernie Ecclestone was replaced in January. The decision to replace the former logo was received with mixed emotion from the racing community, including drivers and team owners. 2017 F1 world champion Lewis Hamilton falls into that category, saying that the revised version lacks a certain something to be as great as
Formula 1 have officially unveiled their new logo following the Abu Dhabi Grand Prix, that heralds a new era for the sport heading into 2018. Formula One Management worked in collaboration with Wieden+Kennedy London to design the logo and associated typeface. The logo is one of the three that we expected to see following the designs logged with the European Union’s Intellectual Property Office, except with a red influence. Speaking to Creative Review , Richard Turley, who led on the project at W+K, appears to suggest that the work was an indirect result of the Global F1 Fan Survey conducted ea
Recognize this iconic logo? World-famous racing company Formula 1 has been using it since 1993. However, some shocking news was delivered to the Internet on Sunday after the Abu Dhabi Grand Prix. Meet the new F1 insignia, a collaborative project between Liberty Media, marketing director Ellie Norman and ad agency Wieden + Kennedy (video below). Image credits: f1. As with the end of any era, some fans took it hard, and proceeded to mercilessly troll the fresh emblem. Others, however, embraced the change. F1’s own industry monitor even came forward to put it all in perspective, adding that ‘it c
— Formula 1 (@F1) November 26, 2017. Following the podium interviews with Valtteri Bottas, Lewis Hamilton and Sebastian Vettel, presenters David Coulthard and Martin Brundle introduced the new logo which featured in Liberty’s promotional video for the 2018 season. The logo was also present on the champagne bottles, while Coulthard and Brundle sported new caps as Liberty try and bring a “fresh energy” to the sport. Thoughts on the new logo? Created By Planet F1. On Nov 26, 2017. Thoughts on the new logo? Should have kept the old one. Love it! 0 Votes.
F1's new logo (pbs.twimg.com). submitted 1 day ago by Daniel Ricciardolalalaphillip. 825 comments. 6/ This is a minor one, but the way the font on the Formula 1 word mark for the current logo was informed by the logo styling was a neat bit of branding that enhanced readability of the logo and created a cohesive brand identity to boot. The new word mark appears arbitrarily paired with the new logo - it too is dated, but unlike the aesthetic referenced in Point 5, it has a distinctly 2000s-ish low-tier software development company feel. permalink. embed.
Formula 1's 2017 season drew to a close in Abu Dhabi on Sunday. But after an uneventful race, it was the sport's new look which got race fans talking. Liberty Media, which took control of F1 last year, has decided to change its logo to a simple red design. Image caption This is F1's new logo. The old logo was iconic, having been around since 1987. It's become one of the most recognised sporting brands in the world, so the move hasn't gone down well with a lot of fans. Rob called it a "soulless doodle". F1 isn't the only logo to endure mixed reaction to a
The new emblem was designed by Wieden+Kennedy in Portland, Oregon and represents the latest significant change by new league owners Liberty Media. The ‘Flying One’ logo has been in use since 1993 but is widely regarded as a symbol of the Bernie Ecclestone era. In addition to opening up social media restrictions and video rights, the new logo is the latest move by Formula 1 CEO Chase Carey to redesign the sport in Liberty’s image. However, F1 drivers, not to mention fans across the globe would have simply preferred the logo remain fluid. Here are 14 tweets that sum up the immediate fan response
Formula 1's director of marketing, Ellie Norman, says that the refresh “speaks to the core of why people loved the sport in the first place." Eagle-eyed fans were aware that a change was on the way when trademarks were applied for new Formula 1 logos earlier in the month. Out of these three candidates, the streamlined logo was chosen. See it below by clicking left to right through our gallery. Image 1 of 2. The new logo still incorporates the F1 motif. Image 2 of 2. It comes in two different colour palettes. Whereas the previous logo focused on a clever use of negative space to showc