Formula 1 chiefs have unveiled the championship's new logo, and explained why grand prix racing needed to replace the iconic version used for the past 23 years. Shortly after the podium ceremony for the season-closing Abu Dhabi GP, F1 revealed the new much simpler design that will be used from the start of the 2018 campaign. F1 commercial chief Sean Bratches said that the decision to change the logo had come about because the old design was not useful for modern digital platforms nor merchandise. He said F1 had to follow the example of other worldwide organisations - such as Coca-Cola - t
Formula 1 unveils new logo for 2018. New-look design for 2018 revealed on the Abu Dhabi podium. By Jonathan Green. Last Updated: 26/11/17 7:44pm. After the season closing Abu Dhabi GP, the new F1 logo was unveiled on the podium. After the season closing Abu Dhabi GP, the new F1 logo was unveiled on the podium. The more simple design will be used from the start of the 2018 campaign and features the F1 in solid red. The new logo replaces the iconic 'flying one' design which was first adopted in 1987 and marks one of the most visible changes since Liberty Media became the commercial rights holders of the sport a year ago. In an exclusive Q&A session with Sky F1 on Friday, F1 chairman Chase Carey explained the decision to change the logo was to "emphasise the excitement and fresh energy" Liberty want to bring to the sport.
Formula 1 chiefs have unveiled the sport's new logo, and explained why grand prix racing needed to get rid of the iconic mark it has used for the past 23 years. Shortly after the podium ceremony for the season finale in Abu Dhabi, F1 revealed the new much simpler design that will be used from the start of the 2018 campaign. F1 commercial chief Sean Bratches said that the decision to change the logo had come about because the old design was not useful for modern digital platforms – nor merchandise. And he said grand prix racing had to follow the example of other worldwide brands – like Coc
World-famous racing company Formula 1, however, opened up the gates of hell this week by changing their iconic 24-year-old logo to a sleek, modern design. The slanted, all-red, CNN-like logo was unveiled in Abu Dhabi on Sunday after being implemented by company owners Liberty Media, in collaboration with marketing director Ellie Norman and ad agency Wieden + Kennedy. Though Norman later commented that feedback on the new look had been ‘incredibly positive,’ a quick trip to the Internet proves somewhat the opposite. Long-term F1 fans are crucifying the shift in aesthetics, calling the new logo
Maybe one more: Formula 1 is one of the most popular sports in the world. This weekend, at the Abu Dhabi Grand Prix, the last race of the 2017 season, Formula 1 introduced a new logo designed by the London, UK, office of Wieden + Kennedy. Suggested reading: Creative Review has a great in-depth interview with W+K’s Richard Turley. Richard Turley, executive creative director of content and design, led the project for W+K London. “Creatively, the challenge was to reposition Formula 1 as a forward-facing entertainment brand, which works across a multitude of channels,” he said. “The new mark aims
F1’s new logo champions the beginning of a new era in 2018, to which many of the sporting regulations will change. This is one of the most obvious changes since Liberty Media obtained commercial rights. The new logo is the first step in the wide re-branding of the sport, set to take place ahead of the 2018 season. Said re-branding will feature new graphic packages and production elements for the world feed, and a new web platform. Likewise, Ferrari’s Sebastian Vettel shares the opinion of preferring the old logo. Formula One commercial boss Sean Bratches defends the logo change: “We hold in high regard the incumbent mark,” he said. “It’s served Formula One extremely well for the past 23 years but in terms of where we’re taking the business and our vision for the business, it’s the negative space in the ‘1’ doesn’t come through candidly in digital.”
F1's new logo (pbs.twimg.com). submitted 1 day ago by Daniel Ricciardolalalaphillip. 825 comments. 6/ This is a minor one, but the way the font on the Formula 1 word mark for the current logo was informed by the logo styling was a neat bit of branding that enhanced readability of the logo and created a cohesive brand identity to boot. The new word mark appears arbitrarily paired with the new logo - it too is dated, but unlike the aesthetic referenced in Point 5, it has a distinctly 2000s-ish low-tier software development company feel. permalink. embed.
Formula 1 is entering a new era. As 2017’s Formula 1 season came to an end with the Abu Dhabi Grand Prix this weekend, F1 bosses teased fans what would be in store for the sport next year with the reveal of a new logo. This mark’s the brands first redesign in almost half a century, and the change was inspired by the feedback of 14,000 fans from several countries. The logo is meant to mark F1’s new identity and echo the shape of a Formula 1 car with its flat and low-ground aesthetic. Spearheading the overhaul is Ellie Norman, the first ever Formula 1 Director of Marketing. She states the redesi
Formula 1 chiefs have unveiled the new logo, which will replace the icon that stayed F1’s identification for 23 years. The new logo was presented to the public soon after the podium ceremony of the season-ending Abu Dhabi Grand Prix. F1 commercial chief Sean Bratches said that the race owners Liberty Media has decided to change the logo as the old design was not up to date for modern digital platforms and merchandise. F1 has also taken to social media to announce one of the most visible changes in sport’s history. After an amazing season – a new #F1 era awaits. Our greatest races are ahead of
Formula 1's 2017 season drew to a close in Abu Dhabi on Sunday. But after an uneventful race, it was the sport's new look which got race fans talking. Liberty Media, which took control of F1 last year, has decided to change its logo to a simple red design. Image caption This is F1's new logo. The old logo was iconic, having been around since 1987. It's become one of the most recognised sporting brands in the world, so the move hasn't gone down well with a lot of fans. Rob called it a "soulless doodle". F1 isn't the only logo to endure mixed reaction to a
Formula 1 owners Liberty Media officially unveiled the new series logo at the Abu Dhabi Grand Prix as reported earlier on The Drive. Switching away from its previous trademark that was originally penned 23 years ago, the sport is going through a rebranding exercise after ex-supremo Bernie Ecclestone was replaced in January. The decision to replace the former logo was received with mixed emotion from the racing community, including drivers and team owners. 2017 F1 world champion Lewis Hamilton falls into that category, saying that the revised version lacks a certain something to be as great as
Formula 1's director of marketing, Ellie Norman, says that the refresh “speaks to the core of why people loved the sport in the first place." Eagle-eyed fans were aware that a change was on the way when trademarks were applied for new Formula 1 logos earlier in the month. Out of these three candidates, the streamlined logo was chosen. See it below by clicking left to right through our gallery. Image 1 of 2. The new logo still incorporates the F1 motif. Image 2 of 2. It comes in two different colour palettes. Whereas the previous logo focused on a clever use of negative space to showc
Formula One Unveiled Their New Logo And People Aren't Happy With It. Формула Один, Графический Дизайн Вдохновение. Иван. Ледяные Скульптуры Искусство Скульптуры Творчество Со Снегом Лед Творчество F1 Racing Гран При Автогонки Куколки Гонки Снег Антикварные Автомобили Чемпионы Колеса Формула 1 Экзотические Автомобили Мороженое В Брикете Фотография. #юмор Веселые картинки к обеду. Johnnie B.Goode.
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— Formula 1 (@F1) November 26, 2017. Following the podium interviews with Valtteri Bottas, Lewis Hamilton and Sebastian Vettel, presenters David Coulthard and Martin Brundle introduced the new logo which featured in Liberty’s promotional video for the 2018 season. The logo was also present on the champagne bottles, while Coulthard and Brundle sported new caps as Liberty try and bring a “fresh energy” to the sport. Thoughts on the new logo? Created By Planet F1. On Nov 26, 2017. Thoughts on the new logo? Should have kept the old one. Love it! 0 Votes.